The word “unprecedented” has quickly become the buzzword of Covid-19, and indeed, everything is truly unprecedented. But, let’s look at the positives of that statement: now is a time of unprecedented opportunity.
Yes, business and future plans have been derailed, slowed down for many to a virtual standstill. But the thing to remember is that none of us are affected in isolation. The entire world - more or less - is in lockdown. As such, for those who use this time well, there is a chance to come out of the other side in a better position; now presents a unique chance to do things we may have otherwise missed out on.
“In the Midst of Chaos, there is Opportunity” goes the infamous line. In this article we will apply that theory and look for some of the key opportunities to explore during lockdown. Whilst the shape of the year is nothing like any of us ever planned back on Jan 1st, it doesn’t mean we cannot thrive in a different way.
Pivot and Explore New Industries
The most successful lead generators and performance marketers are quickly pivoting their strategy to explore the industries booming within this time. If you are looking to generate leads then it makes total sense to react to the changing world and alter your strategy to work in the industries that are thriving. This is what we all must do all the time anyway, the only difference is we must now react more quickly.
Industries such as - but certainly not limited to - Finance, Mortgages, Insurance, Food Delivery Services, Home Education, Wills etc., are experiencing an upturn in traffic and present an opportunity to lead generators. If you can quickly pivot and explore these new industries then you can open up new areas of opportunity and revenue.
Create Your Own Offer
This opportunity should be of particular appear to brokers, agencies and media buyers. Traditionally, when driving traffic for a client, your position can be somewhat insecure. On the one hand, if you’re not hitting ROI then you’ll be out the door. Similarly, if you’re getting great results, the danger is you inspire the client to bring it all in house.
During Covid-19, the fragility of your position is amplified by the need to reduce spend that many of your clients will now face. However, in this time of uncertainty, brokers, agencies and media buyers must explore the huge opportunity available to change strategy and better their position in the long run: if you can build your own brand and create your own offer then you will no longer be at the mercy of your clients and you will make yourself invaluable.
The great thing is, you are already 2/3rds of the way to doing this. You have the traffic and you have the clients, all you need to do is strengthen your position by essentially becoming the advertiser and selling the resultant leads directly to the clients. You do this, you are no longer in danger… indeed, you take lockdown as an opportunity to make yourself more valuable than ever.
Consolidate Your Workloads
For all performance marketers, now is the perfect time to honestly evaluate how efficient your process is. Now, more than ever, you need to go through everything you do with a fine-tooth comb and aim to make marginal gains wherever you can.
One of the simplest things you can do in order cut costs and improve efficiency is to consolidate your softwares into an all in one system such as Databowl. Now is the perfect time to reduce costs and consolidate your workload into one platform, to strengthen your position now and moving forwards.
Optimise Your Nurturing
It may seem counterintuitive to focus on the end of your funnel at this point in time, but it needs to be done and a little work now in ensuring your workflows and nurturing are on point will reap huge rewards for years to come.
Generating the lead is only half the challenge; ensuring your follow up is just as good will without doubt optimise your conversion rates and improve your ROI.
Be smart and use this time to perfect all aspects of your nurturing.
Migrate Your Systems
If you wish to switch to a new system then doing so now makes perfect sense. For many, the thought of migrating to a new system seems overwhelming and acts as the main deterrent to many making the jump. However, there will likely never be a time where a seamless migration will be easier. Indeed, we’re offering free seamless migration for any new User switching from a different platform or software solution.
If you’d like to learn more about taking any of these opportunities then you can speak to one of our team here.
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