Blog

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.

  1. Personalise your marketing automation

    Jan 8, 2018

    Here’s the thing. The more a word is repeated, the less it seems to mean. Yet if you look at the 269 billion emails that are being sent every day, you’ll find that most of them are probably bland, cookie-cutter communications, being shot out in a very robotic fashion...Let 2018 be the year that your content, emails and communications actually have some soul.

  2. Introducing Databowl Connect – the transparent link between advertisers and publishers…

    Nov 28, 2017

    Would you be interested in buying something from a company that you knew was hiding vital information from you? Getting rid of any ambiguity, Databowl Connect has been created to address this issue. We have built a brand new global marketplace that provides a direct, transparent and secure meeting place between advertisers and publishers...

  3. The cost of doing nothing: why switching B2C marketing software could be your best option

    Nov 20, 2017

    It’s a dilemma as old as time: should we take the easy route and attain sub-par results, or expend more effort in the pursuit of something better? When weighing up certain decisions – such as changing, or investing in a marketing automation platform - It can be a tough choice to make.

  4. Be effective: export your data efficiently

    Sep 28, 2017

    Between creating hi-tech and efficient modes of exporting and transferring data, we recognise that sometimes you just need to deliver a file to someone – without tripping over 50 different types of technical jargon... and we've got you covered.

  5. Why you need 'personas' to achieve higher conversion rates

    Sep 7, 2017

    As fictional representations of your ideal customers, built from character exemplified traits, it’s rapidly becoming the smartest practice to sort your prospects into groups and demographics so that you can reach the real people behind the numbers....

  6. How to fill your marketing funnels with the right people

    Jul 27, 2017

    It’s a truth universally acknowledged that “you cannot build a superstructure on a cracked foundation”. If your groundwork is faulty, weak or broken, it’s only a matter of time before the whole building crashes to the floor, wiping out every hour of preparation and labour. The same goes for your marketing strategy.

  7. The 12 steps guaranteed to make your GDPR transition successful

    Jul 20, 2017

    and how we can do it all for you in 1 …

  8. The 5 fundamental principles of B2C Marketing Automation

    Jun 22, 2017

    In a world full of motivational memes and X-factor sob stories, we are always being told that unless something is hard, it’s not worth it...

  9. Make your landing pages take off

    Jun 7, 2017

    You’ve packed your bags, applied plenty of sun-cream and donned your Ray-Bans...

  10. The simplest way to make yourself GDPR proof

    May 31, 2017

    Your grip on your company's data, your hard work and your very reputation have all been placed in peril...

  11. Lead Capping - Have you reached your limit?

    May 23, 2017

    Every fish needs water, every human needs oxygen, and every advertiser needs an audience. It’s not rocket science, it’s just solid, unadulterated fact. Because without an audience, how does anyone even know that your product or service actually exists?

  12. GDPR - It’s time to take control

    Mar 14, 2017

    There has been a huge amount of noise recently in the UK data industry about the GDPR rules and what they mean and how they affect everybody involved. The thing is, all it’s been is talk.

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