Blog

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.

  1. Embrace the Power of SMS Efficiently, Effectively and Compliantly!

    Mar 27, 2019

    In this blog we lay down some golden rules to get the most out of your SMS Marketing!

  2. It's Award Season For Databowl!

    Feb 28, 2019

    It’s 2019 and the award season is up and running. At Databowl HQ we’re very proud to announce we’re already up for not one, but TWO incredibly prestigious awards within the industry.

  3. The HUGE Problem With Lead Validation (And How To Solve It)

    Feb 18, 2019

    The question is, what type of lead validation are you running? Are you sure your system is saving you as much as possible? Could you optimise your performance even further?

  4. Is it better to have one software platform or multiple systems connected through APIs?

    Feb 12, 2019

    In this blog we’ll explore the Pros and Cons of each system, and offer suggestions where one may be a better choice than the other.

  5. How Much Is Lead Fraud Costing You?

    Jan 30, 2019

    In this blog, we will look at what encompasses Lead Fraud and give you an idea of how to calculate how much this is costing you, personally, every year.

  6. Earnings per Visitor - The Most Valuable Metric?

    Jan 14, 2019

    Does EPV essentially cut through the noise to give us a clearer and more valuable insight into performance and the numbers that really matter? Read on to see what we found.

  7. Using Machine Learning Is More Simple Than You Think

    Dec 21, 2018

    If you’d like to learn more about how you can begin using machine learning to optimise your performance, take a look at our dedicated department, Skunkworx and get started with a better solution right now.

  8. Why You Should Use An API To Transfer Data

    Dec 12, 2018

    In this blog I will quickly look at why you should be using APIs to transfer your data and the specific benefits of using APIs in relation to lead generation, management and distribution.

  9. Use Surveys To Boost Your B2C Marketing

    Nov 15, 2018

    Do you find yourself constantly second-guessing what your customers may want or need? Do you know what subtle details may be the key in securing a conversion?

  10. Machine Learning Is Like Teenage Sex

    Nov 8, 2018

    Machine learning is like teenage sex: everyone is talking about it but very few people are actually doing it.

  11. 5 SIMPLE WAYS TO ENHANCE B2C LEAD GENERATION

    Oct 9, 2018

    This blog will list five simple ways to improve the efficiency of your campaigns and the quality of leads generated. Think of this as sort of check list of key ideas… run through them all!

  12. CPA or CPL – Which Performance Marketing Model Works Best?

    Jul 23, 2018

    If you want to generate the maximum ROI possible, then you need to test the different ways of acquiring, converting and monetising your traffic. So, let’s compare two of the major models, to show you some of the core pros and cons.

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