Blog

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.

  1. CPA or CPL – Which Performance Marketing Model Works Best?

    Jul 23, 2018

    If you want to generate the maximum ROI possible, then you need to test the different ways of acquiring, converting and monetising your traffic. So, let’s compare two of the major models, to show you some of the core pros and cons.

  2. Artificial Intelligence Shows THIS Is Surprising Reason England Were Never Going To Beat Croatia

    Jul 13, 2018

    Artificial Intelligence showed how one factor, that isn’t even related to football, meant football had no chance of coming home.

  3. Why Emotion Is The Most Powerful Tool in Marketing

    Jul 2, 2018

    When it comes to our own creativity we should pull away from thought and go in hard with feeling. Now, more than ever, visceral marketing campaigns have the power to energise and engage fatigued modern prospects.

  4. 80/20 Vision and the Need for Long Term Marketing Plans.

    Jun 26, 2018

    Working at a technology company reminds me of writing Christmas songs in the strangest of ways.

  5. HOW TO USE MACHINE-LEARNING THE RIGHT WAY: TOOL FOR A NEW MARKETING PARADIGM

    Jun 14, 2018

    We are at the start of creating a new marketing paradigm, the shape of which will be formed by the possibilities of new marketing technologies.

  6. INTRODUCING SKUNKWORX

    May 27, 2018

    Databowl is proud to announce the launch of its Artificial Intelligence Department - SKUNKWORX

  7. 3 examples of changing trends and the importance of real-time analytics.

    May 21, 2018

    The world is not the same place it was a year ago, or even a day ago, so why would you expect your customers to be? By using real-time analytics you are able to perfect language and strategy to directly address a changing world.

  8. What Content Does the Customer Really Want?

    May 11, 2018

    I decided to break the proverbial 4th wall and tell you that I don’t really know what I’m doing... but it’s alright as no one does!

  9. My First Impressions of Databowl.

    May 8, 2018

    “Remember, we can do whatever the fuck we want!”

  10. User Experience vs Speed – it’s not black and white

    May 6, 2018

    When people talk about User Experience and Speed, it’s usually to compare the two and state how the two are mutually exclusive. Here we discuss how that's not necessarily the case.

  11. Communication works for those who work at it

    Apr 29, 2018

    Communication is the oil to all relationships. Whether it's between publishers and clients, or clients and consumers. Here at Databowl, it's something we continuously work on - Get an insiders view courtesy of Rebecca Howse.

  12. Transparency; it’s more important than ever…

    Apr 20, 2018

    One of our key philosophies is transparency. We wrote a blog 2 years about the importance of clarity between publishers, agencies and advertisers. Fast forward 2 years and it's now more important than ever. However there is another entity that requires more transparency than all others...The consumer

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