Blog

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.

  1. Earnings per Visitor - The Most Valuable Metric?

    Jan 14, 2019

    Does EPV essentially cut through the noise to give us a clearer and more valuable insight into performance and the numbers that really matter? Read on to see what we found.

  2. Using Machine Learning Is More Simple Than You Think

    Dec 21, 2018

    If you’d like to learn more about how you can begin using machine learning to optimise your performance, take a look at our dedicated department, Skunkworx and get started with a better solution right now.

  3. Why You Should Use An API To Transfer Data

    Dec 12, 2018

    In this blog I will quickly look at why you should be using APIs to transfer your data and the specific benefits of using APIs in relation to lead generation, management and distribution.

  4. Use Surveys To Boost Your B2C Marketing

    Nov 15, 2018

    Do you find yourself constantly second-guessing what your customers may want or need? Do you know what subtle details may be the key in securing a conversion?

  5. Machine Learning Is Like Teenage Sex

    Nov 8, 2018

    Machine learning is like teenage sex: everyone is talking about it but very few people are actually doing it.

  6. 5 SIMPLE WAYS TO ENHANCE B2C LEAD GENERATION

    Oct 9, 2018

    This blog will list five simple ways to improve the efficiency of your campaigns and the quality of leads generated. Think of this as sort of check list of key ideas… run through them all!

  7. CPA or CPL – Which Performance Marketing Model Works Best?

    Jul 23, 2018

    If you want to generate the maximum ROI possible, then you need to test the different ways of acquiring, converting and monetising your traffic. So, let’s compare two of the major models, to show you some of the core pros and cons.

  8. Artificial Intelligence Shows THIS Is Surprising Reason England Were Never Going To Beat Croatia

    Jul 13, 2018

    Artificial Intelligence showed how one factor, that isn’t even related to football, meant football had no chance of coming home.

  9. Why Emotion Is The Most Powerful Tool in Marketing

    Jul 2, 2018

    When it comes to our own creativity we should pull away from thought and go in hard with feeling. Now, more than ever, visceral marketing campaigns have the power to energise and engage fatigued modern prospects.

  10. 80/20 Vision and the Need for Long Term Marketing Plans.

    Jun 26, 2018

    Working at a technology company reminds me of writing Christmas songs in the strangest of ways.

  11. HOW TO USE MACHINE-LEARNING THE RIGHT WAY: TOOL FOR A NEW MARKETING PARADIGM

    Jun 14, 2018

    We are at the start of creating a new marketing paradigm, the shape of which will be formed by the possibilities of new marketing technologies.

  12. INTRODUCING SKUNKWORX

    May 27, 2018

    Databowl is proud to announce the launch of its Artificial Intelligence Department - SKUNKWORX

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