Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
The cost of doing nothing: why switching B2C marketing software could be your best option
November 20, 2017
4 min read

The cost of doing nothing: why switching B2C marketing software could be your best option

It’s a dilemma as old as time: should we take the easy route and attain sub-par results, or expend more effort in the pursuit of something better? When weighing up certain decisions – such as changing, or investing in a marketing automation platform - It can be a tough choice to make.

Be effective: export your data efficiently
September 28, 2017
2 min read

Be effective: export your data efficiently

Between creating hi-tech and efficient modes of exporting and transferring data, we recognise that sometimes you just need to deliver a file to someone – without tripping over 50 different types of technical jargon... and we've got you covered.

Why you need 'personas' to achieve higher conversion rates
September 07, 2017
3 min read

Why you need 'personas' to achieve higher conversion rates

As fictional representations of your ideal customers, built from character exemplified traits, it’s rapidly becoming the smartest practice to sort your prospects into groups and demographics so that you can reach the real people behind the numbers....

How to fill your marketing funnels with the right people
July 27, 2017
2 min read

How to fill your marketing funnels with the right people

It’s a truth universally acknowledged that “you cannot build a superstructure on a cracked foundation”. If your groundwork is faulty, weak or broken, it’s only a matter of time before the whole building crashes to the floor, wiping out every hour of preparation and labour. The same goes for your marketing strategy.

The 12 steps guaranteed to make your GDPR transition successful
July 20, 2017
4 min read

The 12 steps guaranteed to make your GDPR transition successful

and how we can do it all for you in 1 …

The 5 fundamental principles of B2C Marketing Automation
June 22, 2017
4 min read

The 5 fundamental principles of B2C Marketing Automation

In a world full of motivational memes and X-factor sob stories, we are always being told that unless something is hard, it’s not worth it...

Make your landing pages take off
June 07, 2017
2 min read

Make your landing pages take off

You’ve packed your bags, applied plenty of sun-cream and donned your Ray-Bans...

The simplest way to make yourself GDPR proof
May 31, 2017
4 min read

The simplest way to make yourself GDPR proof

Your grip on your company's data, your hard work and your very reputation have all been placed in peril...

Lead Capping - Have you reached your limit?
May 23, 2017
2 min read

Lead Capping - Have you reached your limit?

Every fish needs water, every human needs oxygen, and every advertiser needs an audience. It’s not rocket science, it’s just solid, unadulterated fact. Because without an audience, how does anyone even know that your product or service actually exists?

GDPR - It’s time to take control
March 14, 2017
4 min read

GDPR - It’s time to take control

There has been a huge amount of noise recently in the UK data industry about the GDPR rules and what they mean and how they affect everybody involved. The thing is, all it’s been is talk.

Contact Centres: Go from high-volume spam to meatier sales conversions
February 20, 2017
3 min read

Contact Centres: Go from high-volume spam to meatier sales conversions

The phone rings. Surprise, surprise, it’s an unwarranted sales pitch - the last thing you want to hear. 2017 has already brought about many changes, but somethings remain consistent.

Why online gaming is full of lead fraud, and what to do about it
January 27, 2017
4 min read

Why online gaming is full of lead fraud, and what to do about it

Online gaming (Casino, lottery, bingo & binary) has come to fame over the past few years. As we all know fame brings with it those looking to make a fast buck in the performance marketing arena.

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