It’s a truth universally acknowledged that “you cannot build a superstructure on a cracked foundation”. If your groundwork is faulty, weak or broken, it’s only a matter of time before the whole building crashes to the floor, wiping out every hour of preparation and labour.
The same goes for your marketing strategy.
If you have no underpinning substance, you’re already fighting a losing battle. But with so many different aspects to focus on, how do you know where to begin?
The answer is simple… you need to go back to basics. Starting with making sure you’re targeting the right audience.
Firm up your foundation
In a world filled with noise, it can be difficult to make your voice heard above the clamour, but if you’re trying to market your product to the wrong people – via the wrong methods – you’re not going to get very far. You may be able to attract initial prospects into the top of your funnel through using bright colours and fancy wordplay, but unless you can give them something they want or need, they aren’t going to make it to conversion stage.
Imagine spending hours creating a fantastic email campaign, designed to generate interest in your selection of vintage wines, only to realise later that 95% of your audience are teetotal. The chances of anybody reading anything more than the subject line before hitting ‘delete’ are slim to none, and all you’ve succeeded in doing is wasting your own time.
Here’s where we come in.
Providing stringent fraud eradication, and enabling you to create your own rules, Databowl ensures that you can get your message to the real people who actually want to hear it.
And we’ve now taken it one step further.
Redirect your marketing funnels based on personalisation!
It may sound pretty simple, but this is some seriously valuable automation. Taking your email and SMS marketing to the next level, Databowl helps you figure out exactly what each of your readers are interested in, and then funnels them accordingly.
Basically, you can send out a series of emails or SMS’s that include various “clickables”, and then Databowl sorts each viewer into a funnel that is linked to whichever button they press. Automatically cancelling funnels that are irrelevant to your prospects, you can truly personalise your automation and figure out exactly how to best target every single lead.
Bump up your brand advocates
Saving you copious amounts of time, while helping you get to know what turns your audience on, you can target your prospects with specific campaigns based on their actions or personas. This way, you know they are already interested in your message.
Increasing your conversions through effective marketing, our ‘redirecting funnels’ feature also helps you to nurture your current leads and develop stronger associations with existing customers – ultimately helping them become robust promoters of your product or service.
Databowl powers real-time connections between consumers, advertisers and online ad publishers. Measuring your entire marketing process from initial interest to end result, we will help you grow your business. Seriously.
Just click on the button below, and we’ll tell you exactly how we can help.
Tactics and tips served straight to your inbox. Sign up to the Databowl newsletter and receive weekly custom content for unlocking growth.