Elementary, my dear Publishers
Every fish needs water, every human needs oxygen, and every advertiser needs an audience. It’s not rocket science, it’s just solid, unadulterated fact. Because without an audience, how does anyone even know that your product or service actually exists?
In a world that is dense with dead-end data and littered with leads of little value, it’s becoming harder and harder to rummage through the refuse - even when you utilise smart software that generates your leads for you. Idiomatically and literally speaking, when it comes to data, less can definitely be more.
Quantity is not Quality
I know…things may look promising at first….(500000000 leads?!?! Wow), but once you strip down the numbers to find the relevant folk in your figures, you’re looking at a very different statistic…
In order to get data that actually matters, you have to eliminate the excess and remove the redundant, until you’re left with a streamlined selection of potentially interested customers.
So, how can you do this?
Don’t panic – we’re here to help.
Lead generation? Put a cap on it
At Databowl, we build world class technology to both empower and connect advertisers and publishers. Uniting organisations with real and relevant people, we do the hard part – so you don’t have to!
With our ‘capping’ system created to prevent an overwhelmingly infinite stream of data pouring into your laps, it effectively works as a highly specific (and segmented) floodgate. You can cap your overwhelming onslaught of data by any time frame, source or supplier, and then decide how the leads should be actioned once the cap comes into play. Do you want them to be rejected, sent somewhere else, or simply put into ‘quarantine’ so you can review them later? (Remember…It is always YOUR choice. We’re just the genie behind the magic.)
Taking it to the next level
Ensuring that you have complete control over how you streamline your data, you can now also set the conditions…and decide when you want to stop pursuing leads down certain avenues.
This means you have even more governance; you can selectively apply various capping settings to the individual stipulations within each one of your condition sets. So…If you want to limit the number of leads you’re getting from ‘mobiles’, but not ‘social media’ for example, all you have to do is click!
How lead capping will benefit your ROI
Enabling you to more precisely control the real-time data that comes into your system, you can focus on gleaning most of your leads via mediums that give you the highest number of conversions, or the most interest.
Saving money and time and optimising your data, setting caps increases your focus on a target group that is more likely to want what it is you’re offering.
So…If you want your Cost per Lead’ (CPL) ratio to be more profitable, why don’t you set your cap for something amazing and request a demo here…
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