Journal

A look into using specifications when setting up your campaigns

A throwback to this years best posts from around the marketing globe

It isn’t getting any easier and you probably thought it would.

Do you feel like throwing up when you hear terms like ‘auto-responder’, ‘scheduled posts’ or ‘call routing’? If so, it’s because they get hurled at you on a regular basis (pun totally intended).

Here are a few things we know about Black Friday...

We shrugged off the chills of autumn this year by sponsoring yet another friction-fueled hackathon. Nearly 200 people packed themselves into the University of Sheffield for an exciting showdown of data, innovation and pure nerve.

The world of tech can be complicated. To paraphrase the late Steve Jobs, “simple is harder than complex”.

Running your lead generation campaign without tracking the right metrics is like flying a plane through a heavy storm without a radar system. As Peter Drucker once famously said, “what gets measured gets managed” – or in other words, if you’re measuring the wrong things, you’re managing the wrong things too.

There is one thing right now that is captivating the entire world: The US election race. And with it, sitting just beneath the surface to the naked eye, is a fierce marketing battle where the top minds in branding and positioning fight tooth and nail to promote their candidate into the most powerful position in the world.

If you’re like most advertisers, you’ll probably stick to the one standard model of performance marketing that you’re most familiar with. For example

Every action should be executed with a goal in mind. If your action is lead generation, then conversion should be your goal

…So, you just got a lead. Or maybe a thousand. Lead generation with data enrichment adds a whole new diamension