The world of tech can be complicated. To paraphrase the late Steve Jobs, “simple is harder than complex”. In other words, tech is complicated because making it simple is tough. In fact, the world of tech is so complex, that Google’s own most subscribed course, titled, “search inside yourself” focuses solely on helping employees try to make sense of everything going on around them!
In the world of marketing, it can be just as hard to see what is going on. With so many cogs and components at work, the actual performance of your marketing can easily get lost in the noise.
Here are a few ways you can bring more order to a naturally disordered system.
You can simplify online marketing by looking at two main areas: Traffic and conversion. When driving traffic to your offer, you should be tracking which creative elements are attracting clicks, and which are sealing conversions.
Last week, we talked about how tracking hits alone isn’t enough. HITS stands for How Idiots Track Success, because without also tracking conversions, it tells you very little.
So what do you need? You need a system that automatically weeds out the components that aren’t working. Ideally, you want to be able to test thousands of different messages, hooks and angles, to work out what your market responds to best. This lets you cut back on the bad, and scale up on the good.
When you have hundreds, thousands or even millions of records entering your database, each with different tags and tokens, you can find yourself within a logistical digital nightmare. The best way to overcome this, is by focusing on the key metrics that matter. Using this information, you can then locate the funnels where things are not quite working.
It is hard to make strategic decisions based on your raw data matrix. Therefore, you need a way to report against specific goals and objectives.
We can show you how to do all of this. We can help you reduce the noise, cancel the confusion, and develop a selective focus on the insights that matter. If this sounds like your cup of tea, then take a look at our revolutionary lead management platform.
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