March 03, 2016

Getting Personal. Why Personalised Communication is King of Conversion

3 min read

Broadcast messaging and follow-up has turned into a chaotic mess that can only be compared to jamming triangles into circular holes. In fact, this “one-size-fits-all” attitude of mass production and mass marketing is widely regarded as the very root cause of a scientific phenomenon called “Banner Blindness” (the tendency of web visitors to automatically ignore online advertising, even when it contains information that they actually want or need).