Would you be interested in buying something from a company that you knew was hiding vital information from you?
In a culture full of promoting, buying and selling, it's a natural assumption that brands and advertisers should have complete transparency with the consumers that purchase their products. However, in the digital marketing world, there has been a consistent general acceptance of blind networks that not only withhold publishers from advertisers, but also hide additional costs and methods of data collection.
But why do we stand for this? For far too long, our misplaced acceptance has only succeeded in plaguing data-originating publishers, harming advertisers, and annoying the end consumers in the event of any complaints, subject access requests, or the pursuit of clarity.
Getting rid of any ambiguity, Databowl Connect has been created to address these issues. We have built a brand new global marketplace that provides a direct, transparent and secure meeting place between advertisers and publishers. Enabling advertisers to choose exactly who they want to publish their ads, Insertion Orders (IOs) and invoices can also be generated from our system to any new supplier.
So, how does it work?
Databowl Connect enables advertisers to place their campaigns within the secure Databowl publisher sign up portal. The publishers can see the sector, the payment type and the region, and if they’re interested, they apply to run the campaign. Each publisher writes a profile about themselves and the services they're providing, and when they apply to run a campaign, the advertiser has access to this information, and can satisfy themselves that they're working with the right company.
As Databowl contains all the tools for the 2 parties to communicate and work with each other, all conversations can be conducted via our in-built chat software. Basically, the advertiser can start a direct relationship with the publisher, reducing costs, increasing transparency and allowing far greater control over publishers and the traffic they drive.
With the ability to vet suppliers and nurture valuable relationships, Databowl Connect has multiple benefits…
- Removing all middlemen, advertisers will typically pay less and publishers will receive more
- Compliance becomes much easier to manage, as the advertiser deals directly with the company that is originating the data for them
- There is nothing hidden, just a straight-forward transaction between 2 parties
- A 'GDPR secure' tab will be given to any publishers that can prove their compliance
- Overall, our software facilitates the relationship between publishers and advertisers by providing the tools that create and aid transparency
Aiming to create a hugely beneficial relationship between publishers and advertisers worldwide, we want nothing in return for this amazing new world. We’re content with the knowledge that we’re ensuring compliancy and clarity are at the heart of all your business partnerships...