Following tech giant Microsoft’s huge revelation a couple of years ago, it’s since become common knowledge that the average Social Media user has an 8 second attention span – tops. Which means you’re probably already considering clicking on the ad boasting “10 mental pictures of real people before they died”, or “How did she REALLY lose all that weight?!”, amirite? But if you’ve made it this far, well done – you’re above average, and you may actually learn something…
Starting with the simple fact that monitoring your marketing campaigns in real time saves you massive money.
Campaigns without real-time analytics are so last season
Just picture this for a second, you designed your pretty pictures, researched your audience, crafted some amazing copy, and set your campaign loose on the digital world. And now you’re waiting with baited breath to see what kind of dramatic company growth is about to occur…
And then, nothing. Or at least, that’s how it appears.
Maybe you’re generating some interest…you’re getting a good click through rate, or you’re driving traffic to your site, but the problem is, without any tangible measurement system, you have no way of knowing this. And if you have no information to follow up on, you’re going to generate minimal sales, and maximum disappointment.
In the time it takes you to manually collate some form of spreadsheet of hypothetical results, your leads have moved on to the next shiny thing.
Which brings me to the first hazard of managing lead campaigns without accurate, real-time reports..
1) Ineffective communication with prospects
Imagine you were trying to have a conversation with one of your friends, or a new acquaintance, but they only ever responded to your questions when the answer was no longer relevant or interesting. This would be frustrating to say the least, and in a relatively short period of time, your relationship is either going to shrivel and die, or never get off the ground in the first place.
You can’t afford to let this happen in your business relationships. Literally. It will cost you time, money, and your reputation. Real-time reports allow you to see what your prospects are responding to, how they are engaging, and when they’re doing it. This means that you can avoid the inevitable transference of interest, and strike while the iron is hot.
You need real-time reports to make your next marketing move, because without these guidelines, you are doing all the talking, and none of the listening.
2) Unidentified success, bottlenecks and downtime
Have you ever done incredibly well on a marketing campaign, then completely tanked on another – and you have no idea what has worked well, and what hasn’t?
With a real-time reporting system, such as Databowl, you not only identify top performing areas, but you can also spot where your problems lie, and amend the issues instantly. This keeps your funnels moving as they should, and helps you to fix existing bottlenecks, subsequently avoiding similarities in the future.
3) Inaccurate, disparate and difficult to read reporting
Without real-time reporting, you’re seriously inviting a whole host of missed opportunities into your daily working life. It doesn’t matter how on top of things you think you are, software is always going to be faster, smoother, and more accurate.
Free from human error, and with the ability to provide figures instantly, real-time marketing automation systems are indispensable for business growth. As the cream of the crop, Databowl provides immediate reporting for everything you need, all in one place. Measuring and comparing all relevant data and leads by their source and campaign, the system also has cutting-edge affiliate tech that logs events from your banners, websites and landing pages, such as impressions, clicks and conversions.
4) Ultimately, you’re going to suffer from a significant lack of conversions
This is essentially what all the other hazards lead up to, and with no conversions, you have no business sustainability. Or at least no business growth, and that’s almost the same thing.
But it doesn’t have to be like that.
Measuring and reporting everything in real time, Databowl allows you to split test the performance between different landing pages and ad copies. You can also run 'Lead Funnel Reports' to see all the processes that your leads have been through to reach the end conclusion. This means that you can see the journey of every single lead in highly granular detail, locating exact sales moments, and drop off points.
Combining cutting-edge technology with viable data and current trends, real-time marketing automation platforms allow marketers the best possible visibility of their target customers. With all your marketing efforts happening from one platform, the Databowl platform enables you to measure everything, showing you real time figures of your data, cost and revenue, so that you can truly discover what makes your prospects tick.
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