March 31, 2016

The Hidden Costs of Lead Fraud: Three Ways Your Profits are Being Eaten Alive

3 min read

2014 and 2015 saw huge growth for the lead generation industry. According to a report by IAB, advertiser spend during 2014 hit £1.1billion, with an estimated return of £16.5billion – huge growth from the year before. The growth continued during 2015, and if this quarter’s figures are anything to go by, 2016 is set to be an even bigger year still for lead generators everywhere.