What Content Does the Customer Really Want?
As a Creative and Content Marketing specialist new to the company (more of that in a separate post), I am tasked with providing content for the blog. Having seen what has come before it would be natural to carry on in the same way. The theory is solid... I provide content that in turn engages prospects and helps begin the process of converting them to customers. This is obviously a deliberately simplistic example of Inbound Marketing in its purest form.
I am not going to do that.
You see, one word that is very important at Databowl is Transparency. It’s all over the website. It’s set out in the MO. CEO Simon Delaney talks about the necessity of it with a sincere passion and belief that can’t help but inspire. With that in mind I decided to break the proverbial 4th wall and tell you that I don’t really know what I’m doing... but it’s alright as no one does!
The biggest mistake content marketers make is confusing what they want to write with what customers want to read.
They make this mistake, fundamentally, because they’re too scared to ask. There is a belief the writer must seem omniscient for the reader to value what they say... by asking for help we shatter the illusion and somehow devalue our work. Instead, we guess what you want to read and try our best to engage you. This can waste everyone’s time.
Instead of doing that I’m simply going to ask what you want to know. What is the burning question you wish someone would answer? What is the subject that is constantly overlooked? You can be as vague or specific as you like. I share an office with industry experts, the most knowledgeable people in the world in their respective fields. If I don’t know the answer then I can find someone who does...
I’m taking this opportunity to be more transparent. I will continue to create content that I hope will inspire and educate, but I’m also opening the door for anyone reading to shape the direction of the content on these pages. As marketing strategies get more and more complicated I’m beginning my tenure by stripping the process back to the basics.
Tell me what you need and I will try my best to provide it.
It’s a simple idea but if you don’t ask you don’t get... you may even want to try the same strategy with your own customers.
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