Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
Is it better to have one software platform or multiple systems connected through APIs?
February 12, 2019
5 min read

Is it better to have one software platform or multiple systems connected through APIs?

In this blog we’ll explore the Pros and Cons of each system, and offer suggestions where one may be a better choice than the other.

How Much Is Lead Fraud Costing You?
January 30, 2019
6 min read

How Much Is Lead Fraud Costing You?

In this blog, we will look at what encompasses Lead Fraud and give you an idea of how to calculate how much this is costing you, personally, every year.

Earnings per Visitor - The Most Valuable Metric?
January 14, 2019
3 min read

Earnings per Visitor - The Most Valuable Metric?

Does EPV essentially cut through the noise to give us a clearer and more valuable insight into performance and the numbers that really matter? Read on to see what we found.

Using Machine Learning Is More Simple Than You Think
December 21, 2018
3 min read

Using Machine Learning Is More Simple Than You Think

If you’d like to learn more about how you can begin using machine learning to optimise your performance, take a look at our dedicated department, Skunkworx and get started with a better solution right now.

Why You Should Use An API To Transfer Data
December 12, 2018
3 min read

Why You Should Use An API To Transfer Data

In this blog I will quickly look at why you should be using APIs to transfer your data and the specific benefits of using APIs in relation to lead generation, management and distribution.

Use Surveys To Boost Your B2C Marketing
November 15, 2018
4 min read

Use Surveys To Boost Your B2C Marketing

Do you find yourself constantly second-guessing what your customers may want or need? Do you know what subtle details may be the key in securing a conversion?

Machine Learning Is Like Teenage Sex
November 08, 2018
2 min read

Machine Learning Is Like Teenage Sex

Machine learning is like teenage sex: everyone is talking about it but very few people are actually doing it.

5 SIMPLE WAYS TO ENHANCE B2C LEAD GENERATION
October 09, 2018
7 min read

5 SIMPLE WAYS TO ENHANCE B2C LEAD GENERATION

This blog will list five simple ways to improve the efficiency of your campaigns and the quality of leads generated. Think of this as sort of check list of key ideas… run through them all!

CPA or CPL – Which Performance Marketing Model Works Best?
July 23, 2018
3 min read

CPA or CPL – Which Performance Marketing Model Works Best?

If you want to generate the maximum ROI possible, then you need to test the different ways of acquiring, converting and monetising your traffic. So, let’s compare two of the major models, to show you some of the core pros and cons.

Artificial Intelligence Shows THIS Is Surprising Reason England Were Never Going To Beat Croatia
July 13, 2018
3 min read

Artificial Intelligence Shows THIS Is Surprising Reason England Were Never Going To Beat Croatia

Artificial Intelligence showed how one factor, that isn’t even related to football, meant football had no chance of coming home.

Why Emotion Is The Most Powerful Tool in Marketing
July 02, 2018
3 min read

Why Emotion Is The Most Powerful Tool in Marketing

When it comes to our own creativity we should pull away from thought and go in hard with feeling. Now, more than ever, visceral marketing campaigns have the power to energise and engage fatigued modern prospects.

80/20 Vision and the Need for Long Term Marketing Plans.
June 26, 2018
3 min read

80/20 Vision and the Need for Long Term Marketing Plans.

Working at a technology company reminds me of writing Christmas songs in the strangest of ways.

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