Is it better to have one software platform or multiple systems connected through APIs?
In this blog we’ll explore the Pros and Cons of each system, and offer suggestions where one may be a better choice than the other.
How Much Is Lead Fraud Costing You?
In this blog, we will look at what encompasses Lead Fraud and give you an idea of how to calculate how much this is costing you, personally, every year.
Earnings per Visitor - The Most Valuable Metric?
Does EPV essentially cut through the noise to give us a clearer and more valuable insight into performance and the numbers that really matter? Read on to see what we found.
Using Machine Learning Is More Simple Than You Think
If you’d like to learn more about how you can begin using machine learning to optimise your performance, take a look at our dedicated department, Skunkworx and get started with a better solution right now.
Why You Should Use An API To Transfer Data
In this blog I will quickly look at why you should be using APIs to transfer your data and the specific benefits of using APIs in relation to lead generation, management and distribution.
Use Surveys To Boost Your B2C Marketing
Do you find yourself constantly second-guessing what your customers may want or need? Do you know what subtle details may be the key in securing a conversion?
5 SIMPLE WAYS TO ENHANCE B2C LEAD GENERATION
This blog will list five simple ways to improve the efficiency of your campaigns and the quality of leads generated. Think of this as sort of check list of key ideas… run through them all!
CPA or CPL – Which Performance Marketing Model Works Best?
If you want to generate the maximum ROI possible, then you need to test the different ways of acquiring, converting and monetising your traffic. So, let’s compare two of the major models, to show you some of the core pros and cons.
Artificial Intelligence Shows THIS Is Surprising Reason England Were Never Going To Beat Croatia
Artificial Intelligence showed how one factor, that isn’t even related to football, meant football had no chance of coming home.
Why Emotion Is The Most Powerful Tool in Marketing
When it comes to our own creativity we should pull away from thought and go in hard with feeling. Now, more than ever, visceral marketing campaigns have the power to energise and engage fatigued modern prospects.