CPA or CPL – Which Performance Marketing Model Works Best?
If you want to generate the maximum ROI possible, then you need to test the different ways of acquiring, converting and monetising your traffic. So, let’s compare two of the major models, to show you some of the core pros and cons.
Artificial Intelligence Shows THIS Is Surprising Reason England Were Never Going To Beat Croatia
Artificial Intelligence showed how one factor, that isn’t even related to football, meant football had no chance of coming home.
Why Emotion Is The Most Powerful Tool in Marketing
When it comes to our own creativity we should pull away from thought and go in hard with feeling. Now, more than ever, visceral marketing campaigns have the power to energise and engage fatigued modern prospects.
HOW TO USE MACHINE-LEARNING THE RIGHT WAY: TOOL FOR A NEW MARKETING PARADIGM
We are at the start of creating a new marketing paradigm, the shape of which will be formed by the possibilities of new marketing technologies.
3 examples of changing trends and the importance of real-time analytics.
The world is not the same place it was a year ago, or even a day ago, so why would you expect your customers to be? By using real-time analytics you are able to perfect language and strategy to directly address a changing world.
User Experience vs Speed – it’s not black and white
When people talk about User Experience and Speed, it’s usually to compare the two and state how the two are mutually exclusive. Here we discuss how that's not necessarily the case.
Communication works for those who work at it
Communication is the oil to all relationships. Whether it's between publishers and clients, or clients and consumers. Here at Databowl, it's something we continuously work on - Get an insiders view courtesy of Rebecca Howse.
Transparency; it’s more important than ever…
One of our key philosophies is transparency. We wrote a blog 2 years about the importance of clarity between publishers, agencies and advertisers. Fast forward 2 years and it's now more important than ever. However there is another entity that requires more transparency than all others...The consumer
The 4 hazards of managing lead campaigns without accurate, real time reports…
Following tech giant Microsoft’s huge revelation a couple of years ago, it’s since become common knowledge that the average Social Media user has an 8 second attention span – tops. This means it's vital for your business success to be able to see real time figures of your data, cost and revenue...