Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
CPA or CPL – Which Performance Marketing Model Works Best?
July 23, 2018
3 min read

CPA or CPL – Which Performance Marketing Model Works Best?

If you want to generate the maximum ROI possible, then you need to test the different ways of acquiring, converting and monetising your traffic. So, let’s compare two of the major models, to show you some of the core pros and cons.

Artificial Intelligence Shows THIS Is Surprising Reason England Were Never Going To Beat Croatia
July 13, 2018
3 min read

Artificial Intelligence Shows THIS Is Surprising Reason England Were Never Going To Beat Croatia

Artificial Intelligence showed how one factor, that isn’t even related to football, meant football had no chance of coming home.

Why Emotion Is The Most Powerful Tool in Marketing
July 02, 2018
3 min read

Why Emotion Is The Most Powerful Tool in Marketing

When it comes to our own creativity we should pull away from thought and go in hard with feeling. Now, more than ever, visceral marketing campaigns have the power to energise and engage fatigued modern prospects.

80/20 Vision and the Need for Long Term Marketing Plans.
June 26, 2018
3 min read

80/20 Vision and the Need for Long Term Marketing Plans.

Working at a technology company reminds me of writing Christmas songs in the strangest of ways.

HOW TO USE MACHINE-LEARNING THE RIGHT WAY: TOOL FOR A NEW MARKETING PARADIGM
June 14, 2018
3 min read

HOW TO USE MACHINE-LEARNING THE RIGHT WAY: TOOL FOR A NEW MARKETING PARADIGM

We are at the start of creating a new marketing paradigm, the shape of which will be formed by the possibilities of new marketing technologies.

INTRODUCING SKUNKWORX
May 27, 2018
5 min read

INTRODUCING SKUNKWORX

Databowl is proud to announce the launch of its Artificial Intelligence Department - SKUNKWORX

3 examples of changing trends and the importance of real-time analytics.
May 21, 2018
3 min read

3 examples of changing trends and the importance of real-time analytics.

The world is not the same place it was a year ago, or even a day ago, so why would you expect your customers to be? By using real-time analytics you are able to perfect language and strategy to directly address a changing world.

What Content Does the Customer Really Want?
May 11, 2018
2 min read

What Content Does the Customer Really Want?

I decided to break the proverbial 4th wall and tell you that I don’t really know what I’m doing... but it’s alright as no one does!

User Experience vs Speed – it’s not black and white
May 06, 2018
4 min read

User Experience vs Speed – it’s not black and white

When people talk about User Experience and Speed, it’s usually to compare the two and state how the two are mutually exclusive. Here we discuss how that's not necessarily the case.

Communication works for those who work at it
April 29, 2018
3 min read

Communication works for those who work at it

Communication is the oil to all relationships. Whether it's between publishers and clients, or clients and consumers. Here at Databowl, it's something we continuously work on - Get an insiders view courtesy of Rebecca Howse.

Transparency; it’s more important than ever…
April 20, 2018
2 min read

Transparency; it’s more important than ever…

One of our key philosophies is transparency. We wrote a blog 2 years about the importance of clarity between publishers, agencies and advertisers. Fast forward 2 years and it's now more important than ever. However there is another entity that requires more transparency than all others...The consumer

The 4 hazards of managing lead campaigns without accurate, real time reports…
February 20, 2018
4 min read

The 4 hazards of managing lead campaigns without accurate, real time reports…

Following tech giant Microsoft’s huge revelation a couple of years ago, it’s since become common knowledge that the average Social Media user has an 8 second attention span – tops. This means it's vital for your business success to be able to see real time figures of your data, cost and revenue...

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