Ping Tree. A pretty funny name for an extremely useful concept – let’s take a quick look.
What is a “Ping Tree” and How Does it Work?
A “Ping Tree” is a type of lead distribution software that is sometimes used in the lead generation industry. It uses a “ping and post” technique to facilitate the buying and selling of leads between lead generators and advertisers, in real time. Here’s how it works.
When a lead is generated through a landing page, a co-registration form, or one of the other types of lead generation, it can be sent to a lead management platform. From here, the lead is validated to ensure it is live, in spec and ‘real’, before being passed to an advertiser.
At the stage where the lead is offered to the market, advertisers might be given the chance to see some of the lead details, so that they can see if it meets their specifications, and predict its likelihood of converting. This way, they can make an offer for the data based on the earnings they can expect to make.
By way of automating this process, a Ping Tree can be used to pass to one of many parties who may be interested in purchasing the lead – this ensures that the lead isn’t going to be rejected and then never followed up, and it also gives the lead generator the ability to monetize a perfectly valid lead. What’s more, the Ping Tree can also work in stages of caps. For example, if an advertiser has only 100 leads per day, or if they can only take leads at certain times, then the ping tree will also give other advertisers the chance to buy these excess leads, ensuring they don’t lose their value in terms of the five-minute rule.
In a nutshell, Ping Trees help facilitate the sale of data in real-time, by offering leads out to the advertisers who are looking for them at any given moment, automating the sale process, and ultimately helping lead generators to obtain maximum value from the leads they are selling.
Other Ways to Use a Ping Tree System
As well as getting maximum revenue for each one of the leads being generated, and as well as increasing the likelihood of conversion (because each advertiser is buying the leads that fit their target audience best, and while they’re still hot), Ping Trees also let you pass the same leads to multiple buyers at once.
Naturally, this means that the cost of each lead might be less – used leads are always worth less than fresh ones – but you still have the potential to earn more, if this kind of technique fits your business model. Especially with advanced ‘delay forwarding’ features.
You can easily set up a “ping and post” system for your company right now. Simply get in touch with Databowl today, and one of our experts will be in touch to discuss the best way of driving revenue.
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