Using Machine Learning Is More Simple Than You Think
If you’d like to learn more about how you can begin using machine learning to optimise your performance, take a look at our dedicated department, Skunkworx and get started with a better solution right now.
Why You Should Use An API To Transfer Data
In this blog I will quickly look at why you should be using APIs to transfer your data and the specific benefits of using APIs in relation to lead generation, management and distribution.
Use Surveys To Boost Your B2C Marketing
Do you find yourself constantly second-guessing what your customers may want or need? Do you know what subtle details may be the key in securing a conversion?
5 SIMPLE WAYS TO ENHANCE B2C LEAD GENERATION
This blog will list five simple ways to improve the efficiency of your campaigns and the quality of leads generated. Think of this as sort of check list of key ideas… run through them all!
CPA or CPL – Which Performance Marketing Model Works Best?
If you want to generate the maximum ROI possible, then you need to test the different ways of acquiring, converting and monetising your traffic. So, let’s compare two of the major models, to show you some of the core pros and cons.
Artificial Intelligence Shows THIS Is Surprising Reason England Were Never Going To Beat Croatia
Artificial Intelligence showed how one factor, that isn’t even related to football, meant football had no chance of coming home.
Why Emotion Is The Most Powerful Tool in Marketing
When it comes to our own creativity we should pull away from thought and go in hard with feeling. Now, more than ever, visceral marketing campaigns have the power to energise and engage fatigued modern prospects.
HOW TO USE MACHINE-LEARNING THE RIGHT WAY: TOOL FOR A NEW MARKETING PARADIGM
We are at the start of creating a new marketing paradigm, the shape of which will be formed by the possibilities of new marketing technologies.
3 examples of changing trends and the importance of real-time analytics.
The world is not the same place it was a year ago, or even a day ago, so why would you expect your customers to be? By using real-time analytics you are able to perfect language and strategy to directly address a changing world.