Why online gaming is full of lead fraud, and what to do about it
Online gaming (Casino, lottery, bingo & binary) has come to fame over the past few years. As we all know fame brings with it those looking to make a fast buck in the performance marketing arena.
The ultimate combo of automation and personalisation
Do you feel like throwing up when you hear terms like ‘auto-responder’, ‘scheduled posts’ or ‘call routing’? If so, it’s because they get hurled at you on a regular basis (pun totally intended).
Sheffield Hackathon Autumn 2016
We shrugged off the chills of autumn this year by sponsoring yet another friction-fueled hackathon. Nearly 200 people packed themselves into the University of Sheffield for an exciting showdown of data, innovation and pure nerve.
The Five Most Important Metrics Successful Lead Generators are Tracking Right Now
Running your lead generation campaign without tracking the right metrics is like flying a plane through a heavy storm without a radar system. As Peter Drucker once famously said, “what gets measured gets managed” – or in other words, if you’re measuring the wrong things, you’re managing the wrong things too.
What the US Presidential Race Can Teach You About Lead Generation
There is one thing right now that is captivating the entire world: The US election race. And with it, sitting just beneath the surface to the naked eye, is a fierce marketing battle where the top minds in branding and positioning fight tooth and nail to promote their candidate into the most powerful position in the world.
CPA or CPL – Which Performance Marketing Model Works Best?
If you’re like most advertisers, you’ll probably stick to the one standard model of performance marketing that you’re most familiar with. For example
Why a Well-Oiled Online-Offline Cycle is Key to Conversion
Every action should be executed with a goal in mind. If your action is lead generation, then conversion should be your goal