Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
Why online gaming is full of lead fraud, and what to do about it
January 27, 2017
4 min read

Why online gaming is full of lead fraud, and what to do about it

Online gaming (Casino, lottery, bingo & binary) has come to fame over the past few years. As we all know fame brings with it those looking to make a fast buck in the performance marketing arena.

Lead Generation Targeting: How Less is More
January 13, 2017
2 min read

Lead Generation Targeting: How Less is More

A look into using specifications when setting up your campaigns

Most impactful posts in advertising of 2016
December 23, 2016
3 min read

Most impactful posts in advertising of 2016

A throwback to this years best posts from around the marketing globe

Three reasons agencies need incredible lead generation software
November 30, 2016
4 min read

Three reasons agencies need incredible lead generation software

It isn’t getting any easier and you probably thought it would.

The ultimate combo of automation and personalisation
November 30, 2016
4 min read

The ultimate combo of automation and personalisation

Do you feel like throwing up when you hear terms like ‘auto-responder’, ‘scheduled posts’ or ‘call routing’? If so, it’s because they get hurled at you on a regular basis (pun totally intended).

How to Ride the Black Friday Rush for Lead Generation 2016
November 17, 2016
2 min read

How to Ride the Black Friday Rush for Lead Generation 2016

Here are a few things we know about Black Friday...

Sheffield Hackathon Autumn 2016
November 09, 2016
1 min read

Sheffield Hackathon Autumn 2016

We shrugged off the chills of autumn this year by sponsoring yet another friction-fueled hackathon. Nearly 200 people packed themselves into the University of Sheffield for an exciting showdown of data, innovation and pure nerve.

Bringing Natural Order to Data Disorder
November 03, 2016
2 min read

Bringing Natural Order to Data Disorder

The world of tech can be complicated. To paraphrase the late Steve Jobs, “simple is harder than complex”.

The Five Most Important Metrics Successful Lead Generators are Tracking Right Now
October 20, 2016
4 min read

The Five Most Important Metrics Successful Lead Generators are Tracking Right Now

Running your lead generation campaign without tracking the right metrics is like flying a plane through a heavy storm without a radar system. As Peter Drucker once famously said, “what gets measured gets managed” – or in other words, if you’re measuring the wrong things, you’re managing the wrong things too.

What the US Presidential Race Can Teach You About Lead Generation
October 12, 2016
6 min read

What the US Presidential Race Can Teach You About Lead Generation

There is one thing right now that is captivating the entire world: The US election race. And with it, sitting just beneath the surface to the naked eye, is a fierce marketing battle where the top minds in branding and positioning fight tooth and nail to promote their candidate into the most powerful position in the world.

CPA or CPL – Which Performance Marketing Model Works Best?
September 29, 2016
2 min read

CPA or CPL – Which Performance Marketing Model Works Best?

If you’re like most advertisers, you’ll probably stick to the one standard model of performance marketing that you’re most familiar with. For example

Why a Well-Oiled Online-Offline Cycle is Key to Conversion
September 20, 2016
3 min read

Why a Well-Oiled Online-Offline Cycle is Key to Conversion

Every action should be executed with a goal in mind. If your action is lead generation, then conversion should be your goal

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