Journal

If you’d like to learn more about how you can begin using machine learning to optimise your performance, take a look at our dedicated department, Skunkworx and get started with a better solution right now.

In this blog I will quickly look at why you should be using APIs to transfer your data and the specific benefits of using APIs in relation to lead generation, management and distribution.

Do you find yourself constantly second-guessing what your customers may want or need? Do you know what subtle details may be the key in securing a conversion?

Machine learning is like teenage sex: everyone is talking about it but very few people are actually doing it.

This blog will list five simple ways to improve the efficiency of your campaigns and the quality of leads generated. Think of this as sort of check list of key ideas… run through them all!

If you want to generate the maximum ROI possible, then you need to test the different ways of acquiring, converting and monetising your traffic. So, let’s compare two of the major models, to show you some of the core pros and cons.

Artificial Intelligence showed how one factor, that isn’t even related to football, meant football had no chance of coming home.

When it comes to our own creativity we should pull away from thought and go in hard with feeling. Now, more than ever, visceral marketing campaigns have the power to energise and engage fatigued modern prospects.

Working at a technology company reminds me of writing Christmas songs in the strangest of ways.

We are at the start of creating a new marketing paradigm, the shape of which will be formed by the possibilities of new marketing technologies.

Databowl is proud to announce the launch of its Artificial Intelligence Department - SKUNKWORX

The world is not the same place it was a year ago, or even a day ago, so why would you expect your customers to be? By using real-time analytics you are able to perfect language and strategy to directly address a changing world.