How to fill your marketing funnels with the right people
It’s a truth universally acknowledged that “you cannot build a superstructure on a cracked foundation”. If your groundwork is faulty, weak or broken, it’s only a matter of time before the whole building crashes to the floor, wiping out every hour of preparation and labour. The same goes for your marketing strategy.
The 5 fundamental principles of B2C Marketing Automation
In a world full of motivational memes and X-factor sob stories, we are always being told that unless something is hard, it’s not worth it...
Lead Capping - Have you reached your limit?
Every fish needs water, every human needs oxygen, and every advertiser needs an audience. It’s not rocket science, it’s just solid, unadulterated fact. Because without an audience, how does anyone even know that your product or service actually exists?
GDPR - It’s time to take control
There has been a huge amount of noise recently in the UK data industry about the GDPR rules and what they mean and how they affect everybody involved. The thing is, all it’s been is talk.
Contact Centres: Go from high-volume spam to meatier sales conversions
The phone rings. Surprise, surprise, it’s an unwarranted sales pitch - the last thing you want to hear. 2017 has already brought about many changes, but somethings remain consistent.
Why online gaming is full of lead fraud, and what to do about it
Online gaming (Casino, lottery, bingo & binary) has come to fame over the past few years. As we all know fame brings with it those looking to make a fast buck in the performance marketing arena.