Journal

The best call to action for customers is proving to be a call on a pay per call (PPC) basis.

In light of recent cases such as Optical Express v Information Commissioner (EA/2015/0014) and Pharmacy2U Ltd, the ICO is having a crackdown on people who are potentially breaking the law when sharing data.

We should never discount the power of ‘The Hunch’. Acting on something because it just feels right can often take us great places!

In 2014, we launched databowl – a smart new lead management system that helps companies to connect with the real people most relevant to their business.

Many companies have lax approaches to the data that they receive, and even fewer have no airtight procedure to ensure that they are stopping all queries surrounding generating bad leads before they happen.

Blind networks offer the ability to scale up your campigns like wildfire, however some of them can also be contant destructive elements that costs you plenty and can cause trouble with the law

Everyone knows that mobile advertising is rocketing like there is no tomorrow and that includes mobile lead generation. Waves of online email submit, competition and survey sites have helped companies to massively ramp up how they operate and generate leads. But the fundamental principles are the same as with general online lead generation

It’s no secret that A.I has been the talking point of the most advanced and forward thinking companies, but it is also something that has got thought leaders worrying about it. For example, Steve Wozniak says that it could be ‘scary and very bad for people’. So is Artificial Intelligence really that powerful and how will it impact companies at a marketing level?

If you feel the pain of paying for leads that are costing your call centre money and not making it then this may be the most important post that you ever read…

We have all been there; changing a system from one vendor to the next can bring up haunting memories (for some) of a long drawn out process that can take weeks. Knowing that another provider can deliver results faster, more effectively, but being stuck with a current provider can be frustrating.

B2C Lead generation fraud is a terrible plague and can leave a stain on a company’s reputation with their potential customers and can make them fall foul of the law. This isn’t to also mention leaving costly bills as a terrible reminder that in the 21st century it is more prevalent than ever.

Programmatic media buying is on the curve of hockey stick growth due to it’s ability to automate and optimize the ad buying process in real time.