How Advertisers Can Get The Most From Their Publishers
Getting the perfect mix of volume and quality of leads from publishers can be like tightrope walking over the Niagara Falls. However there are many out there in the trenches of the performance marketing space that are pulling this off like a world class performer.
Your Data Everywhere: 3 Ways the “Internet Of Things” Could Lead to Explosive Lead Generation Success
The latest 2015 report by Forensiq has once again let us look behind the red curtains of the nightmarish happenings in the ad tech world. Ad blockers are now said to account for up to $21.8bn in lost advertising, and it is set to rise next year.
Enterprise Software 101: Self-Service Vs. Managed Solutions
Before you splash out on a shiny new system for your business, take a look at the pros and cons of Managed Vs. Self-Serve solutions
How the ‘Five-Minute Rule’ Could Triple Your Conversions
According to a recent study by Microsoft, the average attention span of a human being has dropped to just eight seconds. That’s less than a goldfish! But what does this mean to you and I?
The 2016 Wish list For Advertising Technology
By now you will have had your fill of 2016 digital marketing predictions, be it the rise of programmatic video ads or the final ending to the long slow death of TV.
Million Leads Case Study For the Telecommunications Industry
Albert Einstein said that compounded interest is the eighth wonder of the world. This applies to marketing also. The compounding savings on invalid leads over time also adds up to amounts you could probably run a presidential campaign from.
ICO Questionnaire Simplified
In light of recent cases such as Optical Express v Information Commissioner (EA/2015/0014) and Pharmacy2U Ltd, the ICO is having a crackdown on people who are potentially breaking the law when sharing data.
Case Study: How We Tackle A 50,000 Lead Auto Responder Step-By-Step
We should never discount the power of ‘The Hunch’. Acting on something because it just feels right can often take us great places!
Sheffield Data Specialists Giving Digital Life to the Spirit of ‘Little Mesters’
In 2014, we launched databowl – a smart new lead management system that helps companies to connect with the real people most relevant to their business.
Setting the Standards
Many companies have lax approaches to the data that they receive, and even fewer have no airtight procedure to ensure that they are stopping all queries surrounding generating bad leads before they happen.
The Inner Workings of Blind Networks
Blind networks offer the ability to scale up your campigns like wildfire, however some of them can also be contant destructive elements that costs you plenty and can cause trouble with the law