Journal
![Lead Generation Targeting: How Less is More](/static/7266862a9234164730669b363469a80f/8a036/lessismore.png)
Lead Generation Targeting: How Less is More
A look into using specifications when setting up your campaigns
![Most impactful posts in advertising of 2016](/static/640b0504f50e0a13970b32a012f77ad9/669f3/toppost.jpg)
Most impactful posts in advertising of 2016
A throwback to this years best posts from around the marketing globe
![Three reasons agencies need incredible lead generation software](/static/9b4000a6230540fe0fcb41af5cc5f348/f498e/databowlagencies.jpg)
Three reasons agencies need incredible lead generation software
It isn’t getting any easier and you probably thought it would.
![The ultimate combo of automation and personalisation](/static/44eba218328079f7fbeeb479e0eb4ddf/669f3/pauto.jpg)
The ultimate combo of automation and personalisation
Do you feel like throwing up when you hear terms like ‘auto-responder’, ‘scheduled posts’ or ‘call routing’? If so, it’s because they get hurled at you on a regular basis (pun totally intended).
![How to Ride the Black Friday Rush for Lead Generation 2016](/static/5941ace207b3686659c516531d900d9a/669f3/blackfriday.jpg)
How to Ride the Black Friday Rush for Lead Generation 2016
Here are a few things we know about Black Friday...
![Sheffield Hackathon Autumn 2016](/static/380cd44c5f1e6bbc00db3295f1aee33b/669f3/HS1.jpg)
Sheffield Hackathon Autumn 2016
We shrugged off the chills of autumn this year by sponsoring yet another friction-fueled hackathon. Nearly 200 people packed themselves into the University of Sheffield for an exciting showdown of data, innovation and pure nerve.
![Bringing Natural Order to Data Disorder](/static/f43d1602a91eccf14bcb7f0fbef28b92/669f3/calm.jpg)
Bringing Natural Order to Data Disorder
The world of tech can be complicated. To paraphrase the late Steve Jobs, “simple is harder than complex”.
![The Five Most Important Metrics Successful Lead Generators are Tracking Right Now](/static/8e582a2d349c4133327811d5ce44c42b/669f3/LDN.jpg)
The Five Most Important Metrics Successful Lead Generators are Tracking Right Now
Running your lead generation campaign without tracking the right metrics is like flying a plane through a heavy storm without a radar system. As Peter Drucker once famously said, “what gets measured gets managed” – or in other words, if you’re measuring the wrong things, you’re managing the wrong things too.
![What the US Presidential Race Can Teach You About Lead Generation](/static/118c972d80347b891392053d25650f45/669f3/tvsc.jpg)
What the US Presidential Race Can Teach You About Lead Generation
There is one thing right now that is captivating the entire world: The US election race. And with it, sitting just beneath the surface to the naked eye, is a fierce marketing battle where the top minds in branding and positioning fight tooth and nail to promote their candidate into the most powerful position in the world.
![CPA or CPL – Which Performance Marketing Model Works Best?](/static/6b90d120db735b4653d24a68100bb964/669f3/cplvscpa.jpg)
CPA or CPL – Which Performance Marketing Model Works Best?
If you’re like most advertisers, you’ll probably stick to the one standard model of performance marketing that you’re most familiar with. For example
![Why a Well-Oiled Online-Offline Cycle is Key to Conversion](/static/6a23c1a47be5a9d4b26a301821299b31/669f3/offlineonline.jpg)
Why a Well-Oiled Online-Offline Cycle is Key to Conversion
Every action should be executed with a goal in mind. If your action is lead generation, then conversion should be your goal
![The Deadly Pitfalls of Taking Your Lead Generation Global](/static/59ea9883f803be68eb1cc85a7f3d3138/669f3/global.jpg)
The Deadly Pitfalls of Taking Your Lead Generation Global
…So, you just got a lead. Or maybe a thousand. Lead generation with data enrichment adds a whole new diamension