Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
Age of Automation in Lead Generation
March 11, 2016
3 min read

Age of Automation in Lead Generation

Lead Generation and Automation might be easy enough to rhyme, but getting the two of them to work together can feel more like trying to find the pot of gold at the end of a rainbow!

Getting Personal. Why Personalised Communication is King of Conversion
March 03, 2016
3 min read

Getting Personal. Why Personalised Communication is King of Conversion

Broadcast messaging and follow-up has turned into a chaotic mess that can only be compared to jamming triangles into circular holes. In fact, this “one-size-fits-all” attitude of mass production and mass marketing is widely regarded as the very root cause of a scientific phenomenon called “Banner Blindness” (the tendency of web visitors to automatically ignore online advertising, even when it contains information that they actually want or need).

Mobile Madness at Mobile World Congress
February 26, 2016
2 min read

Mobile Madness at Mobile World Congress

MWC is a chance to see how mobile advertising ties into the whole mobile eco system. Mobile now accounts for so much traffic and a large part of the lead generation process, meaning it is vital to know where the market is going and how this could fit in with your strategy.

5 Spectacular Strategies for Utilising Mobile Leads
February 18, 2016
3 min read

5 Spectacular Strategies for Utilising Mobile Leads

In this article, we explain 5 spectacular strategies that you can add to your ‘Arsenal’, to help you boost the LTV of your mobile leads.

How Advertisers Can Get The Most From Their Publishers
February 10, 2016
3 min read

How Advertisers Can Get The Most From Their Publishers

Getting the perfect mix of volume and quality of leads from publishers can be like tightrope walking over the Niagara Falls. However there are many out there in the trenches of the performance marketing space that are pulling this off like a world class performer.

Your Data Everywhere: 3 Ways the “Internet Of Things” Could Lead to Explosive Lead Generation Success
February 02, 2016
3 min read

Your Data Everywhere: 3 Ways the “Internet Of Things” Could Lead to Explosive Lead Generation Success

The latest 2015 report by Forensiq has once again let us look behind the red curtains of the nightmarish happenings in the ad tech world. Ad blockers are now said to account for up to $21.8bn in lost advertising, and it is set to rise next year.

Enterprise Software 101: Self-Service Vs. Managed Solutions
January 25, 2016
2 min read

Enterprise Software 101: Self-Service Vs. Managed Solutions

Before you splash out on a shiny new system for your business, take a look at the pros and cons of Managed Vs. Self-Serve solutions

How the ‘Five-Minute Rule’ Could Triple Your Conversions
January 13, 2016
3 min read

How the ‘Five-Minute Rule’ Could Triple Your Conversions

According to a recent study by Microsoft, the average attention span of a human being has dropped to just eight seconds. That’s less than a goldfish! But what does this mean to you and I?

The 2016  Wish list For Advertising Technology
January 08, 2016
3 min read

The 2016 Wish list For Advertising Technology

By now you will have had your fill of 2016 digital marketing predictions, be it the rise of programmatic video ads or the final ending to the long slow death of TV.

Million Leads Case Study For the Telecommunications Industry
December 23, 2015
5 min read

Million Leads Case Study For the Telecommunications Industry

Albert Einstein said that compounded interest is the eighth wonder of the world. This applies to marketing also. The compounding savings on invalid leads over time also adds up to amounts you could probably run a presidential campaign from.

Pay Per Call Creates Untapped Potential for Your Lead Generation Efforts
December 17, 2015
2 min read

Pay Per Call Creates Untapped Potential for Your Lead Generation Efforts

The best call to action for customers is proving to be a call on a pay per call (PPC) basis.

ICO Questionnaire Simplified
December 15, 2015
2 min read

ICO Questionnaire Simplified

In light of recent cases such as Optical Express v Information Commissioner (EA/2015/0014) and Pharmacy2U Ltd, the ICO is having a crackdown on people who are potentially breaking the law when sharing data.

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