Journal

Your grip on your company's data, your hard work and your very reputation have all been placed in peril...

Every fish needs water, every human needs oxygen, and every advertiser needs an audience. It’s not rocket science, it’s just solid, unadulterated fact. Because without an audience, how does anyone even know that your product or service actually exists?

There has been a huge amount of noise recently in the UK data industry about the GDPR rules and what they mean and how they affect everybody involved. The thing is, all it’s been is talk.

The phone rings. Surprise, surprise, it’s an unwarranted sales pitch - the last thing you want to hear. 2017 has already brought about many changes, but somethings remain consistent.

Online gaming (Casino, lottery, bingo & binary) has come to fame over the past few years. As we all know fame brings with it those looking to make a fast buck in the performance marketing arena.

A look into using specifications when setting up your campaigns

A throwback to this years best posts from around the marketing globe

It isn’t getting any easier and you probably thought it would.

Do you feel like throwing up when you hear terms like ‘auto-responder’, ‘scheduled posts’ or ‘call routing’? If so, it’s because they get hurled at you on a regular basis (pun totally intended).

Here are a few things we know about Black Friday...

We shrugged off the chills of autumn this year by sponsoring yet another friction-fueled hackathon. Nearly 200 people packed themselves into the University of Sheffield for an exciting showdown of data, innovation and pure nerve.

The world of tech can be complicated. To paraphrase the late Steve Jobs, “simple is harder than complex”.