CPA or CPL – Which Performance Marketing Model Works Best?
If you’re like most advertisers, you’ll probably stick to the one standard model of performance marketing that you’re most familiar with. For example
Why a Well-Oiled Online-Offline Cycle is Key to Conversion
Every action should be executed with a goal in mind. If your action is lead generation, then conversion should be your goal
How to Increase Lead Conversions by Finding Using Data Enrichment
…So, you just got a lead. Or maybe a thousand. Lead generation with data enrichment adds a whole new diamension
How Technology is facilitating a New Age of Lead Generation
Technology isn't just for direct advertisers. On the Databowl blog this week we have written about a subject that almost everybody in the performance marketing and lead generation space has thought about, but very few have discussed…
How to Choose the Right Lead Management System for Your Organisation
Lead management systems have become a big thing over the past couple of years, and it’s no surprise why – leads are everywhere, and they are full of money.
How to Use Prospect Engagement to Double Your Conversions
Are you ready to get your hands dirty with a bit of deep data science? Today, we’re going to look at what advertisers really want, and how they can get it. More specifically, we’re going to show you the fastest possible route – as the crow flies – from A to B, where A = “wherever you are now”, and B = “the pot of golden leads at the end of the lead generation rainbow
How to set up and run a successful co-registration site
John Pemberton was a marketing genius. Not only was he the founder of the most well-known brand in the world – Coca-Cola – but he also created one of the most powerful direct response strategies as well – the coupon