Journal

If you’re like most advertisers, you’ll probably stick to the one standard model of performance marketing that you’re most familiar with. For example

Every action should be executed with a goal in mind. If your action is lead generation, then conversion should be your goal

…So, you just got a lead. Or maybe a thousand. Lead generation with data enrichment adds a whole new diamension

…So, you just got a lead. Or maybe a thousand. Lead generation with data enrichment adds a whole new diamension

Ping Tree. A pretty funny name for an extremely useful concept, what has had an infamous reputation can actually be an incredibly powerful tool for good.

Technology isn't just for direct advertisers. On the Databowl blog this week we have written about a subject that almost everybody in the performance marketing and lead generation space has thought about, but very few have discussed…

Lead management systems have become a big thing over the past couple of years, and it’s no surprise why – leads are everywhere, and they are full of money.

Setting up an affiliate offer sounds easy in theory…

Are you ready to get your hands dirty with a bit of deep data science? Today, we’re going to look at what advertisers really want, and how they can get it. More specifically, we’re going to show you the fastest possible route – as the crow flies – from A to B, where A = “wherever you are now”, and B = “the pot of golden leads at the end of the lead generation rainbow

Last weekend, the University of Sheffield Enterprise and Startup Weekend hosted a battle of ideas in the Sheffield Diamond.

John Pemberton was a marketing genius. Not only was he the founder of the most well-known brand in the world – Coca-Cola – but he also created one of the most powerful direct response strategies as well – the coupon

Performance marketing is often compared to a muddy puddle. It can seem unclear and hard to navigate.