Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
CPA or CPL – Which Performance Marketing Model Works Best?
September 29, 2016
2 min read

CPA or CPL – Which Performance Marketing Model Works Best?

If you’re like most advertisers, you’ll probably stick to the one standard model of performance marketing that you’re most familiar with. For example

Why a Well-Oiled Online-Offline Cycle is Key to Conversion
September 20, 2016
3 min read

Why a Well-Oiled Online-Offline Cycle is Key to Conversion

Every action should be executed with a goal in mind. If your action is lead generation, then conversion should be your goal

The Deadly Pitfalls of Taking Your Lead Generation Global
September 08, 2016
3 min read

The Deadly Pitfalls of Taking Your Lead Generation Global

…So, you just got a lead. Or maybe a thousand. Lead generation with data enrichment adds a whole new diamension

How to Increase Lead Conversions by Finding Using Data Enrichment
September 02, 2016
3 min read

How to Increase Lead Conversions by Finding Using Data Enrichment

…So, you just got a lead. Or maybe a thousand. Lead generation with data enrichment adds a whole new diamension

Ping Tree Systems 101
August 24, 2016
2 min read

Ping Tree Systems 101

Ping Tree. A pretty funny name for an extremely useful concept, what has had an infamous reputation can actually be an incredibly powerful tool for good.

How Technology is facilitating a New Age of Lead Generation
August 17, 2016
2 min read

How Technology is facilitating a New Age of Lead Generation

Technology isn't just for direct advertisers. On the Databowl blog this week we have written about a subject that almost everybody in the performance marketing and lead generation space has thought about, but very few have discussed…

How to Choose the Right Lead Management System for Your Organisation
August 03, 2016
4 min read

How to Choose the Right Lead Management System for Your Organisation

Lead management systems have become a big thing over the past couple of years, and it’s no surprise why – leads are everywhere, and they are full of money.

How to Set Up a Successful Affiliate Offer
July 28, 2016
3 min read

How to Set Up a Successful Affiliate Offer

Setting up an affiliate offer sounds easy in theory…

How to Use Prospect Engagement to Double Your Conversions
July 19, 2016
4 min read

How to Use Prospect Engagement to Double Your Conversions

Are you ready to get your hands dirty with a bit of deep data science? Today, we’re going to look at what advertisers really want, and how they can get it. More specifically, we’re going to show you the fastest possible route – as the crow flies – from A to B, where A = “wherever you are now”, and B = “the pot of golden leads at the end of the lead generation rainbow

Rocking Results from Start-Up Weekend Sheffield
July 13, 2016
1 min read

Rocking Results from Start-Up Weekend Sheffield

Last weekend, the University of Sheffield Enterprise and Startup Weekend hosted a battle of ideas in the Sheffield Diamond.

How to set up and run a successful co-registration site
July 12, 2016
7 min read

How to set up and run a successful co-registration site

John Pemberton was a marketing genius. Not only was he the founder of the most well-known brand in the world – Coca-Cola – but he also created one of the most powerful direct response strategies as well – the coupon

Transparency is key to building relationships
June 30, 2016
1 min read

Transparency is key to building relationships

Performance marketing is often compared to a muddy puddle. It can seem unclear and hard to navigate.

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