Blog

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.

  1. User Experience vs Speed – it’s not black and white

    May 6, 2018

    When people talk about User Experience and Speed, it’s usually to compare the two and state how the two are mutually exclusive. Here we discuss how that's not necessarily the case.

  2. Communication works for those who work at it

    Apr 29, 2018

    Communication is the oil to all relationships. Whether it's between publishers and clients, or clients and consumers. Here at Databowl, it's something we continuously work on - Get an insiders view courtesy of Rebecca Howse.

  3. Transparency; it’s more important than ever…

    Apr 20, 2018

    One of our key philosophies is transparency. We wrote a blog 2 years about the importance of clarity between publishers, agencies and advertisers. Fast forward 2 years and it's now more important than ever. However there is another entity that requires more transparency than all others...The consumer

  4. The 4 hazards of managing lead campaigns without accurate, real time reports…

    Feb 20, 2018

    Following tech giant Microsoft’s huge revelation a couple of years ago, it’s since become common knowledge that the average Social Media user has an 8 second attention span – tops. This means it's vital for your business success to be able to see real time figures of your data, cost and revenue...

  5. 4 reasons why co-registration is a powerful lead generation tool

    Jan 22, 2018

    From a lead generation perspective, co-registration is a seriously powerful tool. You can offer something exciting to your customers or prospects, in return for valuable data about the people you’re selling to. It’s a self-perpetuating cycle…

  6. Personalise your marketing automation

    Jan 8, 2018

    Here’s the thing. The more a word is repeated, the less it seems to mean. Yet if you look at the 269 billion emails that are being sent every day, you’ll find that most of them are probably bland, cookie-cutter communications, being shot out in a very robotic fashion...Let 2018 be the year that your content, emails and communications actually have some soul.

  7. Introducing Databowl Connect – the transparent link between advertisers and publishers…

    Nov 28, 2017

    Would you be interested in buying something from a company that you knew was hiding vital information from you? Getting rid of any ambiguity, Databowl Connect has been created to address this issue. We have built a brand new global marketplace that provides a direct, transparent and secure meeting place between advertisers and publishers...

  8. The cost of doing nothing: why switching B2C marketing software could be your best option

    Nov 20, 2017

    It’s a dilemma as old as time: should we take the easy route and attain sub-par results, or expend more effort in the pursuit of something better? When weighing up certain decisions – such as changing, or investing in a marketing automation platform - It can be a tough choice to make.

  9. Be effective: export your data efficiently

    Sep 28, 2017

    Between creating hi-tech and efficient modes of exporting and transferring data, we recognise that sometimes you just need to deliver a file to someone – without tripping over 50 different types of technical jargon... and we've got you covered.

  10. Why you need 'personas' to achieve higher conversion rates

    Sep 7, 2017

    As fictional representations of your ideal customers, built from character exemplified traits, it’s rapidly becoming the smartest practice to sort your prospects into groups and demographics so that you can reach the real people behind the numbers....

  11. How to fill your marketing funnels with the right people

    Jul 27, 2017

    It’s a truth universally acknowledged that “you cannot build a superstructure on a cracked foundation”. If your groundwork is faulty, weak or broken, it’s only a matter of time before the whole building crashes to the floor, wiping out every hour of preparation and labour. The same goes for your marketing strategy.

  12. The 12 steps guaranteed to make your GDPR transition successful

    Jul 20, 2017

    and how we can do it all for you in 1 …

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