Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
The Truth About Data Sharing
July 19, 2021
3 min read

The Truth About Data Sharing

In this week’s catch-up, Daniel and Simon aim to lift the lid on some of the more dubious practices that are undertaken when it comes to the sharing of personal data.

What Would Happen If Brands Thought Like Lead Generators?
July 09, 2021
4 min read

What Would Happen If Brands Thought Like Lead Generators?

Brands need to start thinking more about lead gen and thinking like lead generator, but what would happen if they did?

News Update: What Does Google's Latest Cookie Update Mean For Lead Buyers and Lead Generators?
July 02, 2021
2 min read

News Update: What Does Google's Latest Cookie Update Mean For Lead Buyers and Lead Generators?

Google has extended its original deadline to deprecate third-party cookies in Chrome until late 2023, but in practical terms what does this actually mean for lead buyers and lead generators? We try and answer that question for you in this article.

How To Make Every Lead Count
June 28, 2021
4 min read

How To Make Every Lead Count

We caught up with Callum Dudley from Neo Media World to have a look at lead generation in the automative industry, and to also look at some ways you can squeeze more value out of leads and make every lead count.

SEO Strategy Framework to Optimise Landing Pages
June 21, 2021
5 min read

SEO Strategy Framework to Optimise Landing Pages

We spoke to Sam Dunning - Director and Co-Owner of Web Choice - and he was able to help us sketch out the fundamentals of a good SEO Strategy.

You Don’t Need Leads, You Need Sales
June 11, 2021
4 min read

You Don’t Need Leads, You Need Sales

The ultimate metric lead generators and lead buyers should be concerned with is not leads generated, but the sales made from them.

6 Ways To Take Control Of Your Lead Buying
June 04, 2021
7 min read

6 Ways To Take Control Of Your Lead Buying

This article is designed to give lead buyers key insights and tips to take control of their lead buying. Through the application of these 6 foundational pieces any lead buyer can achieve complete control, clarity, and confidence when buying leads

You Have More Clients Than You Think
May 25, 2021
4 min read

You Have More Clients Than You Think

We recently caught up with Lead Tech CEO Nigel Borwell to have a look at lead generation in the financial industry, how extra FCA restrictions increase the need for transparency, and why lead generators always have more clients than they think…

Why Good Data Leads To Good Call Centres
May 21, 2021
3 min read

Why Good Data Leads To Good Call Centres

We go straight to the coalface, the place where lead generation culminates in either success, or failure - The call centre.

Why Data Transparency and Consent Unlocks Growth
May 14, 2021
4 min read

Why Data Transparency and Consent Unlocks Growth

Transparency is the future of lead generation, it is the basis for the way the industry is changing and will continue to evolve. The most successful companies of tomorrow will be the ones who embrace absolute transparency today. But don’t just take our word for it…

Why Low Level Deception Can Have A High Level Cost
May 07, 2021
4 min read

Why Low Level Deception Can Have A High Level Cost

What if there was a problem - or a type of fraud - that no one else was talking about? A problem that hasn’t been covered in multiple blog posts and ebooks and podcasts?

Publishing In Lead Generation
April 30, 2021
4 min read

Publishing In Lead Generation

Whether you’re wanting to enter this area of lead generation yourself, or you’re looking to integrate buying leads from a publisher into your marketing mix, this is well worth checking out.

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