Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
We Need To Talk About ROAS
September 20, 2021
4 min read

We Need To Talk About ROAS

We speak to Kevin Bauer from Kessel Digital to discuss Return On Ad Spend, and why he believes it is fundamentally evil!

A Lead Without Intent Is Just Contact Information
September 10, 2021
3 min read

A Lead Without Intent Is Just Contact Information

We look at the idea that a lead without intent is just contact information, ask why intent is so important, and explain how adopting this idea in your work can lead to more sales.

The Importance Of Marketing Operations
September 03, 2021
4 min read

The Importance Of Marketing Operations

We catch up with Darrell Alfonso from Amazon to dive deep into what is involved in marketing operations and why it is so important.

There Is a Smarter Way To Generate Customers
August 24, 2021
4 min read

There Is a Smarter Way To Generate Customers

In the latest instalment of the B2C Lead Gen Podcast we have the pleasure of welcoming Commercial Head of MVF, Josh Joyner, to look at what it takes to run lead generation for one of the largest lead gen businesses in the world!

Is Lead Gen About To Have a Second Golden Age?
August 13, 2021
4 min read

Is Lead Gen About To Have a Second Golden Age?

We speak to Robert Webster from Canton Marketing Solutions to explain why lead generation is primed to enter a second golden age as we enter the privacy first era of digital marketing.

What Makes A Good Lead Generator?
August 06, 2021
4 min read

What Makes A Good Lead Generator?

In this week’s episode of the B2C Lead Generation Podcast we ask a simple question and we give you a simple answer. But we also dive in a little deeper and ask / answer the question from a few different perspectives.

Vanity Metrics vs. Impact Metrics
July 30, 2021
3 min read

Vanity Metrics vs. Impact Metrics

What are Vanity Metrics and what are Impact Metrics? What is the difference between the two? Why do marketers still pay attention to Vanity Metrics? Why should marketers and lead generators only be paying attention to Impact Metrics?

Should Brands STOP Spending Money On Digital Ads?
July 26, 2021
5 min read

Should Brands STOP Spending Money On Digital Ads?

We speak to Dr. Augustine Fou and look at what happened when giants like P&G, Chase, Uber and eBay turned off their spending on digital ads... and saw ZERO impact. 

The Truth About Data Sharing
July 19, 2021
4 min read

The Truth About Data Sharing

In this week’s catch-up, Daniel and Simon aim to lift the lid on some of the more dubious practices that are undertaken when it comes to the sharing of personal data.

What Would Happen If Brands Thought Like Lead Generators?
July 09, 2021
4 min read

What Would Happen If Brands Thought Like Lead Generators?

Brands need to start thinking more about lead gen and thinking like lead generator, but what would happen if they did?

News Update: What Does Google's Latest Cookie Update Mean For Lead Buyers and Lead Generators?
July 02, 2021
2 min read

News Update: What Does Google's Latest Cookie Update Mean For Lead Buyers and Lead Generators?

Google has extended its original deadline to deprecate third-party cookies in Chrome until late 2023, but in practical terms what does this actually mean for lead buyers and lead generators? We try and answer that question for you in this article.

How To Make Every Lead Count
June 28, 2021
4 min read

How To Make Every Lead Count

We caught up with Callum Dudley from Neo Media World to have a look at lead generation in the automative industry, and to also look at some ways you can squeeze more value out of leads and make every lead count.

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