Journal

We connect with Zach Measures from Everflow to look at all things partner marketing.

Why is lead gen compared to the Wild West? Where does this perception come from?

We connect with Marianne Withers from The Verity Centre to have a look at how effective outbound can be.

Is lead generation an industry of a marketing tactic? Why is understanding the difference the key to unlocking growth?

It’s the number one multiplier of performance in lead generation but how do you harness the power of the brand?

On the latest episode of the B2C Lead Generation Podcast we welcome Scott Payne from SDP Solutions and Michael Ferree from Lead Generation World for a fireside chat where we talk through the importance of educating lead buyers.

We speak to Oren Greenberg to look into ways lead buyers and brands can level up their lead nurturing and ultimately build stronger and longer lasting relationships.

This week we look at the importance of tracking your sources of data at a very granular level. We examine what this means, how to do it, and the benefits of going granular in practical terms. Spoiler: It all comes back to taking control and making more sales.

Databowl CEO Simon Delaney recently gave a talk at the Lead Generation World Conference in San Diego. Upon his return we decided to take this further and go over some of the key differences between lead generation in the United States and the United Kingdom.

This week we’re flipping it. To find out how to buy better leads we recruit the help of a fantastic lead seller and get you the inside track

We’re back with a new season of the B2C Lead Generation Podcast. To kick things off we work through some predictions for 2022.

We catch up with George Collins from Leads Navigator to have a deeper look at what it takes to build a brilliant value exchange programme.