Journal

We look at why this is the case and why both Brands and Lead Generators can use this to transform results.

We look at how you can get your leads and your call centre working in perfect harmony to achieve more sales.

We don’t give you a black book full of names and addresses… but we do give you some of the tools to create your own.

In this new strand we'll be posting mini-podcasts we recorded live from Lead Generation World with the biggest names in Lead Gen

We connect with Zach Measures from Everflow to look at all things partner marketing.

Why is lead gen compared to the Wild West? Where does this perception come from?

We connect with Marianne Withers from The Verity Centre to have a look at how effective outbound can be.

Is lead generation an industry of a marketing tactic? Why is understanding the difference the key to unlocking growth?

It’s the number one multiplier of performance in lead generation but how do you harness the power of the brand?

On the latest episode of the B2C Lead Generation Podcast we welcome Scott Payne from SDP Solutions and Michael Ferree from Lead Generation World for a fireside chat where we talk through the importance of educating lead buyers.

We speak to Oren Greenberg to look into ways lead buyers and brands can level up their lead nurturing and ultimately build stronger and longer lasting relationships.

This week we look at the importance of tracking your sources of data at a very granular level. We examine what this means, how to do it, and the benefits of going granular in practical terms. Spoiler: It all comes back to taking control and making more sales.