Journal

Lead generation has been around, in some form or another, for as long as trade and commerce have existed. But in 2015, things really started to heat up, and the huge digital thirst that consumers have for freebies and online offers has been carrying on through Q1 of 2016, with the main progress coming from the following regions:

When it comes to keeping in line with relevant legislation, it can feel like you’re walking along a tightrope made of melting butter. It’s a slippery balancing act that can really land you in the lions den if you make the slightest wrong move.

Do you really know how much a customer is worth to you over the long haul? Probably not – not unless you track everything.

It’s pretty obvious that we’ll soon be relying on renewable energy as our main source of power. You only have to look at how Saudi Arabia is pumping $2-trillion into weaning itself off oil; or at how the heirs to the Rockerfeller fund recently withdrew all their investments in oil. Yes, fossil fuel is gradually becoming a thing of the past, and renewables are taking over.

2014 and 2015 saw huge growth for the lead generation industry. According to a report by IAB, advertiser spend during 2014 hit £1.1billion, with an estimated return of £16.5billion – huge growth from the year before. The growth continued during 2015, and if this quarter’s figures are anything to go by, 2016 is set to be an even bigger year still for lead generators everywhere.

This weekend, we were delighted to sponsor an action-packed hackathon at one of the world’s most advanced engineering facilities: The University of Sheffield.

This post is designed to help advertisers who have started hitting upon the components of a winning campaign. Having aligned their traffic to winning ads and landing page combinations they want more of the same...or even 10X more of the same thing

Lead Generation and Automation might be easy enough to rhyme, but getting the two of them to work together can feel more like trying to find the pot of gold at the end of a rainbow!

Broadcast messaging and follow-up has turned into a chaotic mess that can only be compared to jamming triangles into circular holes. In fact, this “one-size-fits-all” attitude of mass production and mass marketing is widely regarded as the very root cause of a scientific phenomenon called “Banner Blindness” (the tendency of web visitors to automatically ignore online advertising, even when it contains information that they actually want or need).

MWC is a chance to see how mobile advertising ties into the whole mobile eco system. Mobile now accounts for so much traffic and a large part of the lead generation process, meaning it is vital to know where the market is going and how this could fit in with your strategy.

In this article, we explain 5 spectacular strategies that you can add to your ‘Arsenal’, to help you boost the LTV of your mobile leads.

Getting the perfect mix of volume and quality of leads from publishers can be like tightrope walking over the Niagara Falls. However there are many out there in the trenches of the performance marketing space that are pulling this off like a world class performer.