Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
Mobile, where there is growth, there is fraud
November 06, 2015
3 min read

Mobile, where there is growth, there is fraud

Everyone knows that mobile advertising is rocketing like there is no tomorrow and that includes mobile lead generation. Waves of online email submit, competition and survey sites have helped companies to massively ramp up how they operate and generate leads. But the fundamental principles are the same as with general online lead generation

How Spooky is AI?
October 30, 2015
3 min read

How Spooky is AI?

It’s no secret that A.I has been the talking point of the most advanced and forward thinking companies, but it is also something that has got thought leaders worrying about it. For example, Steve Wozniak says that it could be ‘scary and very bad for people’. So is Artificial Intelligence really that powerful and how will it impact companies at a marketing level?

8 critical insights for contact centres when buying B2C leads in 2016
October 22, 2015
5 min read

8 critical insights for contact centres when buying B2C leads in 2016

If you feel the pain of paying for leads that are costing your call centre money and not making it then this may be the most important post that you ever read…

Key things that hold companies back from changing Lead Management Platforms
October 13, 2015
3 min read

Key things that hold companies back from changing Lead Management Platforms

We have all been there; changing a system from one vendor to the next can bring up haunting memories (for some) of a long drawn out process that can take weeks. Knowing that another provider can deliver results faster, more effectively, but being stuck with a current provider can be frustrating.

How lead fraud happens?
October 07, 2015
3 min read

How lead fraud happens?

B2C Lead generation fraud is a terrible plague and can leave a stain on a company’s reputation with their potential customers and can make them fall foul of the law. This isn’t to also mention leaving costly bills as a terrible reminder that in the 21st century it is more prevalent than ever.

The New Era of Programmatic Lead Buying
September 28, 2015
2 min read

The New Era of Programmatic Lead Buying

Programmatic media buying is on the curve of hockey stick growth due to it’s ability to automate and optimize the ad buying process in real time.

Data Compliance - How To Make Yourself Compliance-Proof
September 23, 2015
3 min read

Data Compliance - How To Make Yourself Compliance-Proof

There have been a couple of revelations in the AdTech space that have put the legality and data compliance of communicating via multi-channel marketing into jeopardy.

A Wobbly Insight Into AdBlockers Costing the Industry Billions
September 11, 2015
1 min read

A Wobbly Insight Into AdBlockers Costing the Industry Billions

The latest 2015 report by Forensiq has once again let us look behind the red curtains of the nightmarish happenings in the ad tech world. Ad blockers are now said to account for up to $21.8bn in lost advertising, and it is set to rise next year.

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