Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
The 2016  Wish list For Advertising Technology
January 08, 2016
3 min read

The 2016 Wish list For Advertising Technology

By now you will have had your fill of 2016 digital marketing predictions, be it the rise of programmatic video ads or the final ending to the long slow death of TV.

Million Leads Case Study For the Telecommunications Industry
December 23, 2015
5 min read

Million Leads Case Study For the Telecommunications Industry

Albert Einstein said that compounded interest is the eighth wonder of the world. This applies to marketing also. The compounding savings on invalid leads over time also adds up to amounts you could probably run a presidential campaign from.

Pay Per Call Creates Untapped Potential for Your Lead Generation Efforts
December 17, 2015
2 min read

Pay Per Call Creates Untapped Potential for Your Lead Generation Efforts

The best call to action for customers is proving to be a call on a pay per call (PPC) basis.

ICO Questionnaire Simplified
December 15, 2015
2 min read

ICO Questionnaire Simplified

In light of recent cases such as Optical Express v Information Commissioner (EA/2015/0014) and Pharmacy2U Ltd, the ICO is having a crackdown on people who are potentially breaking the law when sharing data.

Case Study: How We Tackle A 50,000 Lead Auto Responder Step-By-Step
December 10, 2015
4 min read

Case Study: How We Tackle A 50,000 Lead Auto Responder Step-By-Step

We should never discount the power of ‘The Hunch’. Acting on something because it just feels right can often take us great places!

Sheffield Data Specialists Giving Digital Life to the Spirit of ‘Little Mesters’
November 25, 2015
2 min read

Sheffield Data Specialists Giving Digital Life to the Spirit of ‘Little Mesters’

In 2014, we launched databowl – a smart new lead management system that helps companies to connect with the real people most relevant to their business.

Setting the Standards
November 18, 2015
1 min read

Setting the Standards

Many companies have lax approaches to the data that they receive, and even fewer have no airtight procedure to ensure that they are stopping all queries surrounding generating bad leads before they happen.

The Inner Workings of Blind Networks
November 10, 2015
3 min read

The Inner Workings of Blind Networks

Blind networks offer the ability to scale up your campigns like wildfire, however some of them can also be contant destructive elements that costs you plenty and can cause trouble with the law

Mobile, where there is growth, there is fraud
November 06, 2015
3 min read

Mobile, where there is growth, there is fraud

Everyone knows that mobile advertising is rocketing like there is no tomorrow and that includes mobile lead generation. Waves of online email submit, competition and survey sites have helped companies to massively ramp up how they operate and generate leads. But the fundamental principles are the same as with general online lead generation

How Spooky is AI?
October 30, 2015
3 min read

How Spooky is AI?

It’s no secret that A.I has been the talking point of the most advanced and forward thinking companies, but it is also something that has got thought leaders worrying about it. For example, Steve Wozniak says that it could be ‘scary and very bad for people’. So is Artificial Intelligence really that powerful and how will it impact companies at a marketing level?

8 critical insights for contact centres when buying B2C leads in 2016
October 22, 2015
5 min read

8 critical insights for contact centres when buying B2C leads in 2016

If you feel the pain of paying for leads that are costing your call centre money and not making it then this may be the most important post that you ever read…

Key things that hold companies back from changing Lead Management Platforms
October 13, 2015
3 min read

Key things that hold companies back from changing Lead Management Platforms

We have all been there; changing a system from one vendor to the next can bring up haunting memories (for some) of a long drawn out process that can take weeks. Knowing that another provider can deliver results faster, more effectively, but being stuck with a current provider can be frustrating.

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