Journal

Want to find out more about how we can solve your problems? Check out our blog posts and see what’s got us talking.
How to Choose the Right Lead Management System for Your Organisation
August 03, 2016
4 min read

How to Choose the Right Lead Management System for Your Organisation

Lead management systems have become a big thing over the past couple of years, and it’s no surprise why – leads are everywhere, and they are full of money.

How to Set Up a Successful Affiliate Offer
July 28, 2016
3 min read

How to Set Up a Successful Affiliate Offer

Setting up an affiliate offer sounds easy in theory…

How to Use Prospect Engagement to Double Your Conversions
July 19, 2016
4 min read

How to Use Prospect Engagement to Double Your Conversions

Are you ready to get your hands dirty with a bit of deep data science? Today, we’re going to look at what advertisers really want, and how they can get it. More specifically, we’re going to show you the fastest possible route – as the crow flies – from A to B, where A = “wherever you are now”, and B = “the pot of golden leads at the end of the lead generation rainbow

Rocking Results from Start-Up Weekend Sheffield
July 13, 2016
1 min read

Rocking Results from Start-Up Weekend Sheffield

Last weekend, the University of Sheffield Enterprise and Startup Weekend hosted a battle of ideas in the Sheffield Diamond.

How to set up and run a successful co-registration site
July 12, 2016
7 min read

How to set up and run a successful co-registration site

John Pemberton was a marketing genius. Not only was he the founder of the most well-known brand in the world – Coca-Cola – but he also created one of the most powerful direct response strategies as well – the coupon

Transparency is key to building relationships
June 30, 2016
1 min read

Transparency is key to building relationships

Performance marketing is often compared to a muddy puddle. It can seem unclear and hard to navigate.

How these Lead Management tools can save you hundreds of thousands and make you millions
June 23, 2016
5 min read

How these Lead Management tools can save you hundreds of thousands and make you millions

If you’d like to have the ability to create ultra-profitable lead-generation campaigns… and… you’d like to have it in the fastest amount of time humanly possible… then I believe this will be one of the most important posts you’ll ever read.

Lead Fraud: The Closest to Zero You Can Get
June 16, 2016
4 min read

Lead Fraud: The Closest to Zero You Can Get

Lead generation has been around, in some form or another, for as long as trade and commerce have existed. But in 2015, things really started to heat up, and the huge digital thirst that consumers have for freebies and online offers has been carrying on through Q1 of 2016, with the main progress coming from the following regions:

Lead Nurturing the Bridge to Killer Conversion Rates
June 10, 2016
1 min read

Lead Nurturing the Bridge to Killer Conversion Rates

While most marketers are trying to close deals like a they are in college (one night stand), the smart strategic CMOs are cleaning up by creating killer converting funnels for those that aren’t in the position to buy straight off the bat.

Why Right Now is the Best time ever in Lead Generation
May 24, 2016
2 min read

Why Right Now is the Best time ever in Lead Generation

Lead generation has been around, in some form or another, for as long as trade and commerce have existed. But in 2015, things really started to heat up, and the huge digital thirst that consumers have for freebies and online offers has been carrying on through Q1 of 2016, with the main progress coming from the following regions:

How to Protect Yourself from the Pitfalls of Data Legality & Governance
May 10, 2016
3 min read

How to Protect Yourself from the Pitfalls of Data Legality & Governance

When it comes to keeping in line with relevant legislation, it can feel like you’re walking along a tightrope made of melting butter. It’s a slippery balancing act that can really land you in the lions den if you make the slightest wrong move.

Calculating Post-Signup Value – Are You Leaving Money on the Table?
April 05, 2016
2 min read

Calculating Post-Signup Value – Are You Leaving Money on the Table?

Do you really know how much a customer is worth to you over the long haul? Probably not – not unless you track everything.

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